The Redding
Metro Report

1998 City and County Profile Update

(Data has been excerpted from the Metro Report)

[Back to Metro Report] [Back to City of Redding]

Location, Climate, Air Quality, Transportation

Metropolitan Primary Retail Trade Area/Business Climate

Crime Rate (Overall Crime Index Comparison)

Shasta County Labor Force/Employment

Educational Services and Facilities

Contact Agencies

Internet Webpage Addresses

LOCATION, CLIMATE, AIR QUALITY, TRANSPORTATION

Nestled in the north end of the Sacramento Valley, Shasta County and its three Cities are 540 miles north of Los Angeles, 150 miles north of Sacramento, and 433 miles south of Portland, Oregon.

Climate (Valley Urban Area)

Air Quality

Meets all Federal standards; meets all State standards, except moderate standard for ozone and particulates.

Transportation

• Rail. Southern Pacific Co. to Sacramento; San Francisco; Los Angeles; Portland, Oregon; and Seattle, Washington. Amtrak north/south.

• Truck. Daily service by three major carriers with several local, State, and interstate carriers servicing Oregon, Washington, Nevada, and Arizona.

• Air. From the Redding Municipal Airport and Benton Airpark.

• Bus. Greyhound, Continental Trailways. Overnight delivery to Sacramento, San Francisco, Oakland; Reno, Nevada; Salem, Klamath Falls, and Portland, Oregon. Redwood Empire Lines to Eureka and for charter trips. Also, local bus service (RABA), covering 71 square miles with 11 fixed routes.

• Highways. Interstate 5 freeway, north/south; U.S. 299, east/west; State Route 44, east; and State Route 273.

METROPOLITAN PRIMARY RETAIL TRADE AREA (1998)

Redding, Anderson, Shasta Lake

• Population of trade area. 151,000 (1998) -- 169,151 (2002)

• Area:
• 288 square miles, 62 percent of all customers (primary)
• 3,000 square miles, 80 percent of all customers (secondary)

• Median income for a family of four. $37,100

• Median age. 35.8

• Ethnicity of Trade Area. White--93%; Black--.7%; American Indian--1.6%; Asian--7.6%.

• Median monthly rental, including utilities, for new 2-bedroom apartment. $650

• Average cost of new single-family home for 1998 in Shasta County. $120,000

• Median priced home in California. $204,000

• Retail sales per capita. Redding - $14,500; State - $9,000.

• Average monthly utility cost for Redding, including sewer, water, garbage, electricity, and gas. $160

• Average Daily Traffic Counts (1997) Through Redding:

• Medical Services:

• Veterans Medical Center

• Two major hospitals totaling 430 beds

• Serviced by 350 physicians

• Business Climate:

Money magazine rated Redding as No. 9 in a 1994 study/survey of the nation's 20 best places for starting, relocating, or expanding a small business. This acknowledgment is further supported by the fact that the Redding area is becoming known as a "manufacturing paradise." At least this is what Expansion Management magazine is touting. The magazine has a circulation of 40,000 business executives nationwide. The publication, based in Overland, Kansas, set out to find the manufacturing paradise. In 1996, the magazine announced that Redding was one of the two top first-place winners.

Local Economic Development Incentives.

• Substantial electric rate discounts for new industrial customers.
• Deferred development fee program for new or expanding industries.
• Jobs credit program for industries that create new full-time jobs.
• Property tax rebate program for manufacturers.
• Expedited permit processing for applications that create new jobs.
• Enterprise Zone incentives of up to $27,000 per employee hired.
• State Recycling Market Development Zone.
• Small business assistance and loan programs.
• Waived traffic impact fees for new industry construction. A cost savings of approximately $2 per square foot.
• Business recruitment, job placement, and training programs.

Population	Redding	Anderson	Shasta Lake	Countywide
1990	66,462	8,299	Not incorporated	147,036
1998	78,518	8,673	9,352	164,978
2002	84,560	9,150	9,375	165,700
Annual population growth rate (90-98)	2.7%	0.6%	2.1%	1.5%
Housing units 1998	33,423	3,494	3,674	70,301
Housing units 2002	34,926	3,656	3,840	70,418

Source: State Department of Finance Estimates.

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CRIME RATE

Based on 1996 FBI crime statistics, Shasta County's overall crime rate was 24 percent less than California's, while the robbery rate was 224 percent less than the State's overall rate. (These statistics are relative to the number of crimes per 100,000 population.

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SHASTA COUNTY LABOR FORCE

Shasta County Labor Force and Industry Employment--September 1997

Civilian labor force 75,200

Civilian employment 69,300

Civilian unemployment 5,900

Civilian unemployment rate 7.8%

Employment

Retail trade 26%

Wholesale trade 4%

Finance, insurance, real estate 3%

Services 30%

Government 19%

Farm 1.3%

Construction mining 6%

Manufacturing 8.3%

Transportation/utilities 7%

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EDUCATIONAL FACILITIES

46 public elementary schools

6 middle schools

8 high schools

30 private schools

2-year community college and 4-year State-accredited private college with a Master's program

1¼-hour travel time to 4-year State university

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CONTACT AGENCIES

Contact Agencies for Development Assistance

Economic Development Corporation (EDC)
James G. Zauher, Manager
737 Auditorium Drive, Suite D
Redding, California 96001
(530) 225-5300
(800) 207-4278

Private Industry Council (PIC)
Don Peery, Manager
1220 Sacramento Street
Redding, California 96001
(530) 246-7911

Employment Resource Center (ERC)
Paul Shelton, Supervisor
1201 Placer Street
Redding, CA 96001
(530) 246-9590

Greater Redding Chamber of Commerce
Executive Vice President
747 Auditorium Drive
Redding, California 96001
(530) 225-4433

Shasta County Board of Realtors and Multiple Listing Services
Marie Whitacre, Manager
840 Remor Street
Redding, California 96002
(530) 223-0410

Superior California Economic Development District
Robert Nash, Executive Officer/Vice President
737 Auditorium Drive, Suite A
Redding, California 96001
(530) 241-8720

Anderson Chamber of Commerce and Visitor Information Center
1856 Highway 273
Anderson, CA 96007
(530) 365-8095

City of Redding, Office of the City Manager
Paul Hiller, Economic Development Manager
760 Parkview Avenue
Redding, California 96001
(530) 225-4325

City of Shasta Lake
Administrative Assistant
P.O. Box 777
Shasta Lake, CA 96019
(530) 275-7400

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INTERNET WEBPAGE ADDRESSES

Agency	Internet Address	Type of Information
City of Redding	http://ci.redding.ca.us	Redding Metro Report--an economic resume for the Redding metropolitan area; County Assessor information for Redding, Zoning, and General Plan data via address and parcel number; and information on City government and economic development
City of Shasta Lake	http://www.ci.shasta-lake.ca.us	Information on City government and economic development
City of Anderson	http://www.shastanet.org/anderson/index.html	Information on City government
County of Shasta	http://www.shastanet.org/busind.html	Information on County government, tourism, and economic development
Redding Record Searchlight	http://www.redding.com	Local newspaper
Economic Development Corp. of Shasta County (EDC)	http://www.shastaedc.org	Abbreviated County profile with economic/demographic data
Shasta County Office of Education	http://trc@shastalink.k12.ca.us	Shasta school district classes, museums, and other misc. educational materials
Shasta Cascade Visitor's Guide to Northern California	http://www.shastacascade.org	Visitor's guide to Northern CA including National Parks info, lodging, restaurants, recreational and cultural activities, and a regional map